Friday began as a passion project between three friends who believed fragrance should be more than an accessory. It should tell a story. Inspired by the idea that scent has the power to capture moments, spark memories, and express identity, we set out to create a brand that makes fragrance both meaningful and accessible.

From our earliest experiments to our first collection, we have been driven by curiosity, creativity, and the desire to bring something new to the world of fragrance. Each scent we design is crafted with care to embody different moods and personalities, whether bold and energizing, fresh and uplifting, or subtle and timeless.

At Friday, we are committed to making fragrances that inspire confidence and celebrate individuality. More than just a brand, we see ourselves as a community of people who value authenticity, creativity, and self-expression, one scent at a time.